In keeping with the theme of honoring each year of the Grateful Dead’s illustrious career, Phil Lesh & Friends will pay tribute to the Dead’s calendar year of 1985 on March 25 at Lesh’s San Rafael venue, Terrapin Crossroads.A year in which the Dead focused primarily on multi-night runs at storied venues like the Berkeley Community Theater, Nassau Coliseum, The Spectrum, Greek Theatre and Red Rocks Amphitheatre, Lesh will be backed by guitarists by Stu Allen and Grahame Lesh, keyboardist Scott Guberman and drummers Ezra Lipp and Alex Koford.
For senior Vikram Sundar, May’s Commencement will mean departing one Cambridge and going to another, as he was recently awarded a prestigious Churchill Scholarship and is headed to the University of Cambridge in the fall.Sundar was one of 16 students chosen from across the country to receive the scholarship. With a concentration in mathematics, at Cambridge he will focus on finding new ways to predict protein-ligand binding affinity.“I was really excited when they informed me,” said Sundar ’18, a Leverett House resident. “I’m thrilled to be able to go to England and experience a different culture, and enjoy a community of talented individuals who have similar interests.”Sundar, who will earn a research degree in chemistry, said he hopes to focus his work on computational research to assist with the development of new medical treatments.“Determining tight ligand binders to a protein is critical for most drug discovery,” he said. “Traditional methods of identifying small-molecule ligands via screening are very expensive. I’m looking forward to trying to find a computational way to predict protein-ligand binding and using physics to eliminate the need of analyzing huge amounts of data.”The scholarships are awarded by the Winston Churchill Foundation, founded by American Friends of Churchill in an effort to fulfill the wish of the former prime minister of Great Britain to bring gifted students to the University of Cambridge. According to its website, “the Foundation’s Scholarship Program offers American citizens of exceptional ability and outstanding achievement the opportunity to pursue graduate studies in engineering, mathematics, or the sciences at Cambridge.”More information on the scholarship program can be found at the Churchill Foundation website. read more
Credit union marketers want people to sign up for membership, apply for loans, and increase their deposits, because all three are essential for growth. That’s why your credit union wants to grow wallet share and be more than just a single account where someone parks a little extra money. The right chatbot can help people discover all the great services you offer, in a way that’s new and exciting. Your credit union’s website is one of your most powerful marketing tools. Members go there several times per month to access online banking and nonmembers check out your site to get a sense of what you offer before they ever step into one of your branches. However, a great website is more than just a beautiful design and flawless copy. Great websites create engagement. A set of five studies on GoodUI shows that gradual engagement increases conversion by 20%. In other words, if you design a website experience that invites users to engage just one little step at a time, then you’ll increase your online applications by 20%. And a chatbot can be a near-perfect example of gradual engagement.When we think of chatbots, we usually think of incredibly complex AI that is almost like talking with another human. We think of Siri or Amazon Alexa who can respond to even the sassiest questions like, “Do you have a boyfriend?” Fortunately, an effective chatbot for your credit union website design can be a lot simpler than that. Chatbot ExamplesHere’s an example on the website we built for LifeCU.orgThe chatbot begins by asking “What can Life do for me?” a simple question that attracts attention, without a too-intimidating CTA up front. Next the chatbot offers categories for how it can help, categories broad enough that most site visitors would be interested in at least one of them. Let’s say the user picks “Save”. They then have more options for how Life CU can specifically help them save, whether it’s for vacation, retirement, or just that they want to maximize their potential interest. Using Chatbots for Customer Service IssuesChatbots can also be a powerful tool to reduce customer service build up. One credit union, OAS FCU, has a massive international member base. In order to accommodate their members, they offer just about every type of money transfer service under the sun, which also means they get a lot of different calls and emails for support. Members need to know what kinds of transfers are covered in their country of residence, what information they need to send transfers, and what methods they must use to send them. Enter the chatbot we built for OASFCU.org. The chatbot guides the user through a series of easy to answer questions, such as “How much money do you need to transfer?” and “Where are you transferring money to?”Based on the user’s answers, it then lets them know what type of transfer they need, and how to perform it. In most cases, the bot encourages them to use online banking for their transfer, which takes a significant burden off service reps. Chatbots are a fantastic asset to any credit union website. When we redesigned the website for Penn East FCU, we updated their design and copy and also implemented several simple chatbots to help users get around and discover new products. While the chatbots on their site can’t take full responsibility, Penn East has seen a 4,200% increase in leads since we helped them launch a new website earlier this year.As a marketer, you often think about how you can connect people with what they want (achieve goals, have more money to spend on things, etc.) to what your credit union offers (specific accounts, loans, and services). Chatbots can help you draw a line between those two dots, leading to greater interest in your products.In yet another example, a chatbot we built for Spirit of Alaska FCU got engagement rates between 3-10% on their homepage. Compared to sliders (aka carousels or rotating banners) which usually get engagement of less than 1%, Spirit’s chatbot performed 3-10x better.Recommended ResourcesIf you’d like to build your own chatbot, there are numerous softwares you can use. You could consider using Drift, Intercom, Hubspot, etc. And, obviously, we at BloomCU have a chatbot made just for credit unions. It’s simple for users, easy to edit (doesn’t require any coding on your end), and engages people (most importantly). Interested in more credit union website design insights and ideas? Get our award-winning insights. ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Derik Krauss Derik is a cofounder of BloomCU, an award-winning website design agency for credit unions. His agency’s design work has received recognition from CUNA (Diamond Award), TheFinancialBrand.com, and others. He … Web: bloomCU.com Details read more
Press Association After last season’s disappointing runners-up finish to Chelsea, City are looking formidable. Pellegrini said: “This team, in the last three seasons, has been the team that always plays the best football but we made a lot of mistakes in games that seemed easy (last season). “Normally we are a team that goes forward, plays attractive football, tries to score goals and doesn’t change the style. Even in the worst moments of last season I continued thinking in the way we must play and we will continue. “But if you want to be an offensive team and to score goals it is very important to know how how to defend, sometimes with 11 players, sometimes eight, sometimes five. The back line have played very well in the three games. “All of them are in a high performance. There are a lot of things that all together make us a good team at this moment.” City were tested by the Toffees but eventually broke through with a goal from Aleksandar Kolarov on the hour. Substitute Samir Nasri made victory certain in the 88th minute. Pellegrini downplayed the strong message to rivals that his side’s performances might be sending out. He said: “We are not clear about that. We are just clear about winning the next game. Now we have won we must think about Watford. City beat Everton 2-0 at Goodison Park on Sunday to move clear at the top of the Barclays Premier League with three wins from as many games. Pellegrini’s men have scored eight goals and conceded none, playing with pace and fluidity in attack and strength in defence. Manchester City manager Manuel Pellegrini believes his team have learned from the mistakes of last season after maintaining their superb start to the new campaign. “What other the teams think about our team is not our problem.” Opposite number Roberto Martinez thought City’s performance was excellent and was pleased with how Everton stood up to them for most of the game. The Merseysiders had chances, and hit the bar through Romelu Lukaku, who also had a goal disallowed for offside, but were eventually ground down. Martinez said: “In terms of effort and a proper face-to-face confrontation against, in my eyes, the best team in the league at this moment, we can get a lot of positives and have a real strong platform to work towards what is in front of us. “Before the first goal I thought we had the best moments, carried a real threat and looked very dynamic but didn’t have that normal composure around the 18-yard box.” Martinez refused to blame goalkeeper Tim Howard for the opening goal after he was beaten from a tight angle by Kolarov at his near post. He said: “I don’t think it would be fair for me to say he should have helped us in that situation. I am more disappointed how we allowed Man City to get into the final third.” Everton were watched by River Plate defender Ramiro Funes Mori and Martinez admitted a deal for the 24-year-old could be close. He said: “We hope in the 24 hours we can clinch the deal.” Martinez added that left-back Brendan Galloway, who limped off with a knee injury late in the first half, will be assessed in the coming 24-48 hours. read more