AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Digital Major gift matched giving 24 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis In response to the typhoon, a tsunami and two earthquakes that struck parts of the Asia-Pacific region within five days of each other, philanthropist Alec Reed created a matched fund on theBigGive.org.uk to double individual donations to the emergency appeals.In just six days, £50,000 was raised for the seven participating charities, which included Oxfam and the British Red Cross.Alec Reed said: “Matched funding challenges are a really effective way of doubling support for projects and charities. This scheme has encouraged much-needed donations for those affected by these terrible disasters.” Advertisement Howard Lake | 20 October 2009 | News Founded in October 2007 by Alec Reed CBE to help high-wealth individuals find charities in their field of interest, the Big Give features 6,000 charities and has so far raised more than £5 million.www.thebiggive.org.uk Matched fund for Asia-Pacific disasters raises £50,000 About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.